Product Design / Brand / iOS
Home Pilates
A home workout product developed from concept to App Store launch — covering product thinking, UX/UI, visual direction and content production.
The challenge
Create a home Pilates app that makes it easy to choose a workout, follow a programme and come back the next day.
My role
I developed the product concept, researched competing apps, designed the user journey and interface, and produced the workout content and launch materials. The app was built with a developer.
The design decision
The experience centres on a clear daily workout and visible progress through the programme. The interface, workout content and promotional materials were designed as parts of the same product.
What happened
Home Pilates was released on the App Store. At the time this case study was prepared, the app had generated $323 in total revenue and had 7 active subscriptions. Paid acquisition spend was approximately $400.
Project Results
Designed, launched and tested in market.
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